Qualities of Business Letter

Qualities of Business Letter

Conciseness:

Business letters should be brief but informative. It must be in such a size which is complete to provide 

effective message.

Relevance:

A good Business letter should bear information which is relevant and state true fact. It should avoid irrelevant material that wastes reader’s mind and hides the important data.

Attractive format:

The format and style of a Business letter should be good looking. As we know, reader’s first impression is largely influenced by the external appearance of the letter.

Courtesy:

Courtesy implies politeness shown to others while they are approached. It covers an important place in business communication.

Salesmanship:

Every letter must carry salesmanship because such quality tells about the origin or source of a letter. As a result, good reputation builds up in the mind of receiver

The 'You' Attitude:

The ‘You’ attitude is a writing style that emphasize readers rather than the writer. I have and we should be avoided and includes as many yours possible.

Tact:

This quality that goes hand-in-hand with courtesy. It is very important in handling complaints and adjustments and letters seeking credit.

The positive approach:

Avoid No’s and Surry’s as they are undesirable to all. They are unwelcome word. Instead there should be emphasis on positive things.

So, the above should be kept in mind while drafting Business letter. Such factors are therefore essential to be followed.